Over the past 25 years I have been immersed in the commercial world of business - from the initial concept of product/business ideas to packaging, marketing, sales and delivery.
Having qualifications in both graphic design, business and marketing, enables me to look at the ever changing business picture and adapt accordingly. Many occasions have required me to develop the concept and to deliver the full marketing strategy of the businesses I work with, also sometimes with little input from business owners, as the nature of being an employer with limited time, means you are able to release the delivery of the project, to a commercially minded graphic designer/marketeer.